Marketing and Enrollment Director

St. Stanislaus Catholic School
Location
East Chicago, IN
Posted Date

The Marketing and Enrollment Director is responsible for all marketing and fundraising activity with a primary focus on growing enrollment and generating new and growing revenue streams.  This position reports to the Principal, and is supported by existing clerical staff, a mentor, and ongoing professional development opportunities.  Additionally, the school community will be a source of volunteer assistance in carrying out specific tasks associated with enrollment marketing and/or fundraising.  Specific job responsibilities include but are not limited to:

MARKETING

  • Communications –  Creating newsletters, publications, managing social media accounts, managing external communications, and promoting at masses, etc.
  • Publicity –  Creating/placing press releases, media relations, web-site creation and/or updates, etc.
  • Constituent Relations –  Maintaining personal contact with key constituents including Pastor/parish, CCD Director, existing and potential donors, prospective families, influential community leaders, etc.

RECRUITMENT (Staff and Student)

  • Direct Sales –  Managing the inquiry process, including initial contact and subsequent follow-up with prospective candidates and families
  • Interest Generation / Acquisition –  Creating/distributing promotional materials, advertising, etc.
  • Parent and Family Relations – Engaging parents in marketing the school, and managing family retention initiatives, etc.
  • Events –  Conducting admissions events like open houses, shadow days, leading Catholic Schools Week, school job fairs, etc.

FUNDRAISING (Evolving Long-term Expectations)

  • Annual fund solicitation – Planning and executing a school annual appeal
  • Family fundraising –  Overseeing key family fundraising activities (e.g., auction)
  • Major gifts program –  Conducting donor research, soliciting gifts, relationship building
  • Data –  Tracking, analyzing and reporting on fundraising activities and results
  • Grantsmanship –  Researching and pursuing external grant opportunities
  • Alumni Relations – Designing and implementing an alumni relations program 

The successful candidate will possess the following skills and qualifications:

  • Previous sales and/or marketing experience in a commercial or non-profit setting;
  • Experience with designing tools (Photoshop, Canva, and or MSPublisher);
  • Experience solidifying branding and creating marketing materials;
  • Excellent organizational capacity and demonstrated ability to be self-directed and self-motivated;
  • Superb verbal and written communication skills;
  • Confidence in pursuing enrollment opportunities, donations, volunteer commitments, etc.;
  • Demonstrated ability to work well with others including staff, families, students, donors, etc.;
  • Bachelor’s degree preferred or equivalent experience;
  • Bilingual (Spanish) in oral and written communication;
  • Comfort with basic software such as MSPower Point, MSExcel, MSWord, including data-reporting systems, etc.
  • Collaborative, Team-oriented
  • Evenings and weekends required as needed for school-community events

We, at St. Stanislaus Catholic Elementary School, are dedicated to nurturing our students to achieve academic excellence within a safe, faith-filled family environment. We work to create well-disciplined learning experiences using a variety of academic resources and technology. Our students are lead to Christ by deepening their faith, building their self-worth, and encouraging their service to the community.

To learn more about St. Stan’s visit our school’s web page at www.ststansec.org